• July 15, 2011

Mercedes-Benz is back in Miami with title sponsorship of Fashion Week Swim, with something called Fashion Force, a guerrilla effort where a Mercedes CLS63 AMG in Fashion Week badging stops "stylesetters" and rewards them for their hipness with a ride to wherever they're going, according to a company release. The lucky person also gets his or her picture taken and also gets a pair of Havaianas flip flops with Mercedes-Benz Fashion Force styling.  

Several of the most stylish "arrestees" will also get invitations to Mercedes-Benz Fashion Week Swim runway shows and an invitation to a Fashion Force event, hosted by Danny Santiago in the Mercedes-Benz Star Lounge, which is a featured venue at Fashion Week events around the globe.  

Who are the "Fashion Enforcers" choosing people off the streets? MB says they include Lisa Vogel, Mercedes-Benz Presents designer and designer; Laure Heriard Dubreuil, co-owner of The Webster; Seth Browarnik, celebrity and social photographer and Founder of World Red Eye Productions; and Nikki Novo of Daily Candy and The Feast. The company is offering updates on the whereabouts of the vehicle and team on Facebook and Twitter.