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Obit: Former Scarborough Chief Cohen, Dead At 58

Bob Cohen, a long-time marketing and media research executive who served as president of Scarborough Research from 1993-2009, died Saturday. He was 58. Cohen also served as president of the Market Research Consortium, chair of the Council of American Survey Research Organizations, and was a member of the board of directors of Marketing Research Institute International. Prior to Scarborough, he was a top executive at Yankelovich Partners and The Los Angeles Times, and other companies.
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1 comment about "Obit: Former Scarborough Chief Cohen, Dead At 58".
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  1. Mike Donatello from Opinions expressed are personal , July 18, 2011 at 11:26 a.m.

    Wow, what terrible news! Bob was a great resource; a researcher with both a strong academic background and an acute business sense. He was also an incredibly nice guy, offering help wherever he perceived a need. I enjoyed our discussions and appreciated his advice.

    I'm very sorry to hear of his passing. Bob and his family will be in my thoughts and prayers.