Publicis Acquires Majority Of Big Fuel
Jul 18, 2011, 8:45 AM
Looking to scale its presence in social media rapidly, Publicis has acquired a 51% stake in Big Fuel with an option to acquire 100%. Terms were not disclosed. Jordan Edmiston Group handled the deal. Big Fuel will operate under the auspices of Publicis' Vivaki group, and will report to Digitas chief Laura Lang.