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Women In Orange Not Invited To Rugby World Cup

The Rugby World Cup is counting on the Major Events Management Act to keep marketing guerillas in orange shirts away from the event. Thirty-six women were arrested during last year's football World Cup after it was believed they were hired by an unofficial sponsor who sold beer.

The Major Events Management Act is legislation established in time for the Rugby World Cup to protect and prevent major event organizers and heavyweight sponsors such as Heineken, ANZ, Emirates, DHL and MasterCard, from being undermined by unauthorized commercial exploitation, or ambush marketing.

Heineken is the official sponsor of Rugby World Cup 2011. In New Zealand, DB distributes Heineken. Advertising by competitor Lion, which owns Steinlager, says: ''To celebrate our 25 years of unconditional support, this year we are bringing back the iconic white can. First introduced in 1981 and not seen since 1992, the white can brings back all the memories of New Zealand's heyday; both on and off the field.''

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