• The Consumerist, Monday, July 18, 2011 10:15 AM

Here's one that's different: trademark infringement usually involves lawyered-up mammoths going after each other or strong-arming some mom and pop op. But now a chain of seven Florida seafood restaurants, Pincher's Crab Shack, has filed a $2 million lawsuit against Wendy's over the use of the phrase "You can't fake fresh."

The owners of Pincher's, which says it has been using that slogan since 2004, were surprised to see it -- and other "You can't fake ..." slogans -- pop up in recent advertising campaigns for Wendy's. The restaurant claims that no other restaurant in the U.S. has attempted to trademark any slogan containing the phrase "You can't fake."

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