Dyle Up Mobile Content
The logo for the Mobile Content Venture resembles a mobile device with rabbit ears -- a blend of old and new. MCV includes 12 broadcast groups that are looking to deliver the service nationally, which would have live news and sports and other programming, but also on-demand opportunities.
"When a consumer sees the Dyle logo on a box, they will know that the device has the technology required for live mobile TV, on-the-go, wherever they are," stated co-general managers of MCV Salil Dalvi and Erik Moreno.
Station groups that are part of MCV are Gannett, Belo, Scripps and Meredith and several others that have formed Pearl Mobile, LLC. Fox, Ion and NBC are also members of MCV.
The initial aim is to be live in 32 markets, covering half of the country. The dyle.tv Web site is not live yet.
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Seriously..."Dyle" as in "Dyle-Up" or "Curl up and Dyle"? Wow, talk about a branding / marketing challenge - and rabbit ears on a smartphone? Coming soon to a bankruptcy court near you!