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Macy's Expands Back To School

Macy's is adding new SKUs to celebrity labels. Madonna's daughter Lola's favorite accessories are the inspiration for an expanded lineup of Macy's "Material Girl" products. Items include lip gloss, body lotion and nail polish between $7 to $20.

Material Girl beauty will be sold in around 375 Macy's stores and online. Other categories for the fall 2011 season will include denim, bedding and intimates, to be sold in approximately 125 Macy's stores.

The Jessica Simpson line in August will add junior sportswear in around 150 Macy's stores.

Macy's is also retooling the shopping environment for its Tommy Girl collection, putting it in a preppy-themed space. Tommy Girl will be sold exclusively in 150 Macy's stores nationwide beginning July.

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