• July 21, 2011

Trojan is hitting the streets with a grassroots effort called "Good Vibrations Truck Tour." The truck, which mimics food trucks that are all the rage in New York these days, is hitting night spots in Manhattan and Brooklyn next week to show off Trojan's line of vibrators. The effort parallels direct-response ads, online marketing, and a new Trojan Facebook page backing the new products. To promote the Trojan Vibrating Twister the truck, which has a "vibrator menu", will include samples and free giveaways. There's also a "What's Your Vibe?" iPad app, and sex-ed specialist Logan Levkoff, who will participate as well at the events.

There is also a stream team, the Trojan Good Vibrations Girls -- who, with the truck, will show up starting next Thursday in Greenwich Village, the Gaslight in the meatpacking district, Murray Hill, St. Mark's Place, the Williamsburg waterfront concert with They Might be Giants; and the Lower East Side.