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Google Advertisers Dominated By Wall Street

  • Bnet.com, Friday, July 22, 2011 10:30 AM
A new study on paid search firms says Google depends a lot on Wall Street for revenue. How about Facebook? Columnist Jim Edwards points out that we must hang fire on that question until an IPO. "Both Google and Facebook play in the same-size ballparks -- they're both massive and have an almost infinite pool of advertisers to draw from," he writes. But Google's Q2 2011 earnings show revenue from people willing to click on ads is, however, finite.

Total aggregate paid clicks actually declined in the last quarter, "an unusual event, but Google's revenue still increased because the average price it got for paid clicks rose 12%," he notes, writing that about half the top 20 most-expensive and most-used Adwords keywords on Google are based on Wall Street business.

Edwards discusses the relative strengths of the search portal and the social network and the value of conventional wisdom that "Google is best for advertising 'things' and Facebook is best for targeting 'people.'"

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