Total aggregate paid clicks actually declined in the last quarter, "an unusual event, but Google's revenue still increased because
the average price it got for paid clicks rose 12%," he notes, writing that about half the top 20 most-expensive and most-used Adwords keywords on Google are based on Wall Street business.
Edwards discusses the relative strengths of the search portal and the social network and the value of conventional wisdom that "Google is best for advertising 'things' and Facebook is best for targeting 'people.'"
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