The book reveals a lot about the
companies' efforts during a mounting crisis starting in 2005. In the 382-page manuscript, Ford Motor Co.'s vice president for global marketing, sales and service, James Farley, uses an expletive to
describe GM. "I'm going to beat Chevrolet on the head with bat. And I'm going to enjoy it," Farley says.
"F--- GM. I hate them and their company and what they stand for," he says.
"And I hate the way they're succeeding. Ford is back because people trust us. And that is a powerful message."
As is well known now, GM Chairman and CEO Dan Akerson had some words for Ford last month, saying, "You might as well sprinkle holy water [on Lincoln.] It's over."
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