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Groupon Goes Digital OOH On New York Times Screens

  • ClickZ, Monday, July 25, 2011 2:32 PM
The New York Times' out-of-home video network, consisting of 75,000 screens in such outlets as delis, coffee shops and convenience stores, is running a Groupon offer every 3.5 minutes, reports Christopher Heine.

The offers come via the RMG ad network, which has an affiliate partnership agreement with Groupon. Viewers input a short-code text into their smartphones, which allows them to purchase a discount voucher from a Groupon web page. An RMG exec tells Heine that 300 to 400 mobile puchases are being made monthly. The program began in May.

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