News Brief
Kraft Cheese Teams With International Chili Society
Jul 25, 2011, 2:57 PM
Kraft Natural Cheese has formed a partnership with the International Chili Society (ICS).
Kraft Foods will leverage the partnership to introduce its line of Natural Cheese to competitive chili cooks and consumers who enjoy chili, and the partners will cooperatively introduce new recipes, contests and consumer sampling and entertainment activities at ICS's chili cookoffs and festivals around the country. The activities will commence at the World's Championship Chili Cookoff in Manchester, N.H., Sept. 30-Oct. 1.
The partnership will enable ICS to offer more prize money and increase its donations to a "chili charity network."
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