Ad agency media and billing systems provider Donovan Data Systems this morning announced the launch of what it called the "next generation" of its iDesk system for digital media. The announcement
provided no details about the new version of the system, which Donovan initially launched several years ago as agencies clamored for a more sophisticated solution for managing their digital media
buys, and as rival MediaBank entered the market with its own digital media management processing systems. But, in a statement, DDS Digital President JT Batson said, "Feedback from early adopters in
pre-launch trials has been fantastic."
