Momentum Gives Some To LG's Thrill, Stages First '3D' Concert

  • July 26, 2011
McCann Worldgroup's Momentum Worldwide unit Monday kicked off a campaign launching client LG Mobile's LG Thrill 4G, a new glasses-free 3D smartphone available through AT&T with what it claimed was the "world's first 3D user-generated exclusive concert" -- a New York performance by alternative rock band Jane's Addiction. More than 100 of the concertgoers were selected to capture 3D footage of the performance using the LG Thrill 4G, which will be edited into a 60-minute documentary available on the phone's YouTube 3D channel beginning Aug. 4.
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