General Motors Co. launched an ad campaign this week aimed at U.S. apparatchiks to emphasize its contributions to the U.S. economy and its post-bankruptcy outlook. The ads, in pubs like
Politico,
National Journal, Roll Call and
The Hill, will run through late November. They invite people to take a look at a "completely new" GM.
The effort launches with a two-page spread in The
Hill. It features a picture of a GM Distribution Center in Rancho Cucamonga, Calif., and its rooftop solar panels. "There's a solar energy company inside every car we engineer," the ad says,
noting the carmaker also has solar panels in Zaragoza, Spain; Baltimore; and its Detroit-Hamtramck Assembly Plant.
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