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General Motors Touts Resurgence In Washington, D.C., Campaign

General Motors Co. launched an ad campaign this week aimed at U.S. apparatchiks to emphasize its contributions to the U.S. economy and its post-bankruptcy outlook. The ads, in pubs like Politico, National Journal, Roll Call and The Hill, will run through late November. They invite people to take a look at a "completely new" GM.

The effort launches with a two-page spread in The Hill. It features a picture of a GM Distribution Center in Rancho Cucamonga, Calif., and its rooftop solar panels. "There's a solar energy company inside every car we engineer," the ad says, noting the carmaker also has solar panels in Zaragoza, Spain; Baltimore; and its Detroit-Hamtramck Assembly Plant.

Read the whole story at The Detroit News »

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