Are New Organic, 'Green' Cigarettes Really 'Eco Friendly'?
"It's an egregious ad. It's trying to greenwash a deadly and addictive product," says Vince Willmore of the Campaign for Tobacco-Free Kids, adding research shows cigarettes also are the No. 1 source of litter. "When you hear a product is eco-friendly, you think it's better for you."
"We try to be good stewards of the environment," says R.J. Reynolds Tobacco Co. spokesman Seth Moskowitz. About litter, he says a sister company helps fund Keep America Beautiful. Reynolds owns Natural American Spirit.