Search For Holiday Gifting

Search Engine Watch, Thursday, July 28, 2011 1:42 PM
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Paul Burani tells us six ways that search marketers can capitalize during the holidays, or other times throughout the year that are known for giving gifts. The follow-up from tips about search engine users' gift-oriented shopping behavior focuses on the types of strategies that search marketers can use to capitalize on seasonality and online and offline behavior. Burani discusses low-hanging keywords, diversity, ad extensions, and more.
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