Search For Holiday Gifting

Paul Burani tells us six ways that search marketers can capitalize during the holidays, or other times throughout the year that are known for giving gifts. The follow-up from tips about search engine users' gift-oriented shopping behavior focuses on the types of strategies that search marketers can use to capitalize on seasonality and online and offline behavior. Burani discusses low-hanging keywords, diversity, ad extensions, and more.
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Tags: retail, search
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