Study: Calorie Posting Changing Diners' Behavior
The study involved surveying and checking receipts for more than 7,300 customers in the 12 months prior to the implementation of the calorie-posting law and for 8,500 customers nine months after the law went into effect.
On average, customers bought foods with 44 fewer calories at McDonald's, 80 fewer at Au Bon Pain and 59 fewer at KFC. However, the other leading chains' customers showed little change in their behavior.
Some of the change likely resulted from chains offering less caloric options now -- such as Starbucks having made low-fat milk its default in coffee beverages and Applebee's introducing menu options with 550 or fewer calories, reported Reuters.
"We think, overall, these initial findings are positive," Dr. Lynn Silver, director of New York City's Office of Science and Policy and co-author of the report, told Reuters.
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It would really be helpful if the calorie count posted on fast food joints were correct.....as you have posted they can be a few hundred calories off. Customers need (negligible word here) to deconstruct and reconstruct menus themselves before ordering. Entertainment media can stir their pots as "on the side" did.