The campaign, which runs until the end of September on auto and lifestyle sites within Vibrant's network of 6,000 or so publishers, uses a transparent overlay that revolves 360 degrees so you can see the whole sheet-metal shebang without leaving the content page.
Jonathan Kopitko, Account Manager, OMD: "This new Aura unit gives the campaign maximum visual impact for the brand - allowing it to 'pop' out of the page. Together with the keywords allowing the advertising to appear in relevant content, ensures that the New Citroën DS4 campaign will be seen by the target audience."
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