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Pandora No. 1 For 18-34 Demo

Q: What radio station is number one among 18- to 34-year-olds in the top five markets?
A: It's on neither the AM or FM dial.

Analyzing data from Edison Research and Arbitron, RAIN found online service Pandora beating every single station in AQH (average quarter hour) numbers for the key demographic. In New York, Pandora tops Z100 and Hot97. In Los Angeles, it beats KISS-FM. The story was similar in Chicago, San Francisco and Dallas-Ft. Worth.

Read the whole story at Radio and Internet Newsletter (RAIN) »

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