Conde Nast: 242,000 iPad Subs In First 6 Weeks
"The digital counts are increasing every day, and while this represents a small portion of our subscription circulation, we find it incredibly promising -- especially given the short time we have been marketing subscriptions," stated Monica Ray, executive vice president, consumer marketing at Conde Nast.
Apple in February rolled out a subscription model for the iPad and other devices, but initially some publishers balked at the conditions, including Apple's 30% cut of sales and control over subscriber data. Conde Nast began offering subscriptions via the App Store in May for eight titles: Allure, Glamour, Golf Digest, GQ, Self, The New Yorker, Wired, and Vanity Fair.
Since introducing the first digital edition of GQ in November 2009, Condé Nast has had nearly 1 million paid downloads of its digital magazine editions on Apple devices, Barnes & Noble's Nook Color and the Kindle.