Visit Baltimore Selects New Agency

  • August 5, 2011
TBC, Inc. has been named ad agency of record for Visit Baltimore, the marketing organization responsible for efforts to attract conventions, meetings and leisure visitors. The three-year contract  includes options for renewal.

TBC will develop seasonal leisure ad campaigns targeting feeder market visitors. The agency will also develop a campaign for marketing the bicentennial of the War of 1812 and the Star-Spangled Banner. Baltimore will be the focus of several major national events in the coming years including the annual Baltimore Grand Prix debuting in 2011, Star-Spangled 200 celebration, 2014 and 2016 Army-Navy football games; and the 2013 and 2014 NCAA Men's Lacrosse championships.

Visit Baltimore says that Baltimore attracted 21 million visitors in 2010.  They contributed $4.4billion in visitor spending to the local economy.

During its 37-year history, TBC has represented several tourism destinations, hotels and resorts, sports teams and attractions including: the Baltimore Orioles and Baltimore Ravens; Maryland Department of Business & Economic Development; National Aquarium; Gaylord Hotels & Convention Centers; Lake Tahoe Visitors Bureau; and Penn National Gaming, Inc., Harrah's, Foxwoods and Penn National Gaming casinos.--Tanya Irwin

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