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Louisiana Tries New Tourism Push

There are two big changes to Louisiana's advertising contracts for the next three years: Peter A. Mayer Advertising Inc. has been replaced and "multicultural tourism" had been eliminated. The Louisiana Department of Culture, Recreation and Tourism, which awards new contracts every three years, has replaced Peter A. Mayer with Trumpet Group and eliminated the GMc+Company contract. The other contracts were renewed.

Lt. Gov. Jay Dardenne, who oversees the department, said the state chose Trumpet Group in part because Trumpet's pitch included a partnership with a "very seasoned media buyer" that was attractive because the state wants to begin advertising in new markets. He said the state wants to go from marketing heaviest to locations within close driving distance to the state, such as Houston and Mobile, Ala., to those that are a short flight or a bit longer drive away, like Atlanta and Memphis, Tenn.

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