Reveille To Develop Digital Series For Break Media

Break.com

More movement for original digital TV series is afoot: TV producer Reveille has struck a development deal with Break Media. 

Break Media -- which develops programming/content as well as running one of the biggest digital advertising video networks, connecting with 140 million unique users -- will get the benefit of Reveille's expertise. The TV producer has been behind Fox's "MasterChef," NBC's "The Biggest Loser" and "The Office" and ABC's "Ugly Betty."

Break says Reveille will develop a slate of pilots playing to its comedy-centric audiences. Recently, Reveille produced the online series "It's Everybody's Business with Jack and Suzy Welch," which moved on to air on CNBC.

Break Media runs on the humor site, Break.com, as well as producing digital series "Made Man," "Game Front," "Holy Taco," "Screen Junkies," "Cage Potato," "All Left Turns," "Chickipedia" and "Tu Vez."

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"This collaboration brings together the best of both worlds in digital video," stated Greg Siegel, senior vice president of entertainment development for Break Media. "Working with Break gives us the opportunity to bring premium content to an engaged and passionate audience," said David Anderson, senior vice president and head of digital of Reveille LLC.

This deal follows Reveille's hiring of Anderson and Break's hiring of Siegel, both in early 2011.

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