Paul Reardon has been appointed executive creative director for Whybin/TBWA/Melbourne. Reardon joins the agency from Clemenger BBDO Melbourne, where he spent the last five years producing campaigns
for brands such as Mercedes-Benz, Snickers, HBA Health Insurance, RACV, Hard Yakka, Fat Yak Pale Ale, Strongbow, Dulux, M&Ms and Corona.