The study was aimed at gauging the effects of a voluntary food industry program called the Children's Food and Beverage Advertising Initiative, which began in 2006 and includes 17 companies (Coca-Cola, Kraft Foods, General Mills and Kellogg are among them.) The study found that by 2009, children were seeing fewer high-fat, high-sugar or high-sodium foods in TV ads, compared with what they were seeing in 2003. But 86% of ads were for fatty, sugary or salty products. And fast-food commercials were actually more pervasive in 2009. Children ages 6 to 12 saw about a third more of those ads than in 2003.
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