Velti Adds Rich Media Platform
Mobile ad networks are increasingly adding rich media tools as part of their service offerings to help streamline the fragmented mobile ad process. To that end, mobile ad network InMobi earlier this month acquired mobile rich media provider Sprout. Other ad networks and rich media companies have struck up partnerships. ABI Research last month predicted that over 2.1 billion mobile devices will have HTML5 browsers by 2016, up from just 109 million in 2010.