At Google's recent Think Mobile event in London, company executives shared research on the mobile market in the U.K. The AdMob network, which serves up ads on more than 89,000 Web sites, supports U.K.
consumers who like to search the Web and shop. In fact, 45% of U.K. smartphone owners use it to help with shopping, 28% to look for inspiration while shopping, and 15% to evaluate products. It turns
out that smartphone research frequently leads to sales either on the phone, in-store or desktop PC, according to Matt Brocklehurst, who provides many more statistics on mobile use in the U.K.
Read the whole story at Google Mobile Ads Blog »
