The series starts in Nashville and touts Toyota Matrix, Corolla and Yaris models, which Toyota will have at events on city blocks, historic buildings and other tour locations with retro-themed activations: a Toyota Matrix doubles as a Zoltar fortune-telling booth, a Toyota Corolla custom photo booth station and a Toyota Yaris host "Say-That-Song-Game-Show" for live competition.
There are also social media elements and web videos. Confirmed are Mercy Lounge, Nashville, Tenn.; Saddle Creek Records, Omaha, Neb.; Dew Tour, Salt Lake City, Utah; Culture Collide Festival, Los Angeles.
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