Toyota Antics Music Festival Hits The Road

  • August 11, 2011
Toyota Motor Sales is running its fourth annual Toyota Antics music series. The program, via Filter Creative Group, is a six-city U.S. tour of regional-music festivals.

The series starts in Nashville and touts Toyota Matrix, Corolla and Yaris models, which Toyota will have at events on city blocks, historic buildings and other tour locations with retro-themed activations: a Toyota Matrix doubles as a Zoltar fortune-telling booth, a Toyota Corolla custom photo booth station and a Toyota Yaris host "Say-That-Song-Game-Show" for live competition.

There are also social media elements and web videos. Confirmed are Mercy Lounge, Nashville, Tenn.; Saddle Creek Records, Omaha, Neb.; Dew Tour, Salt Lake City, Utah; Culture Collide Festival, Los Angeles.

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