Ryan Woolley details some of the important principles for on-site optimization. It may seem obvious, but Woolley reminds marketers to optimize sites for the visitor, not the search engine crawlers. He
shows us why this is important with an image that explains some core on-site attributes and how to best use them. He suggests that content such as direct response, which can improve site performance,
should not be overlooked. Woolley also tells marketers why it's important to pay attention to site structure, and addresses technical concerns such as redirect errors, and continually adding quality
content.
Read the whole story at Search Engine Watch »
