ACTIVATE Promotes Active Lifestyle With Bicycle-Powered Vending Machines
The SportsCenter ad stars Dan Patrick working after hours at ESPN headquarters. The power suddenly goes out. Patrick heads to the basement to check on the power supply. What he finds is Lance Armstrong taking a break from riding his stationary bike. Armstrong is supplying power to ESPN HQ and didn't realize anyone else was working at that late hour. Watch it here.
ACTIVATE dispensed drinks from a vending machine without accepting monetary currency as payment. Instead, users had to power the vending machine by pedaling an attached stationary bike. A free drink was dispensed for every 30 seconds of pedaling.
In the daylong event, 1,250 bottles of free ACTIVATE were distributed. Through a partnership with Nourish America, ACTIVATE donated the retail value of all the bottles distributed to support nutrition for pregnant women. More than 1,000 people powered the bike and $2,240 was raised for Nourish America.
"We were looking for a fun way to promote an active lifestyle, and give back to a great cause, and this seemed like a perfect vehicle to effectively do that," said Jesse Merrill, Head of Marketing for ACTIVATE.
The company worked with Wong, Doody, Crandall, Wiener to create the vending machine, which took 2 months to produce, from concept to execution.
"We plan to roll this out to several key markets in the West and Southeast in the next few months and will be building out a more robust digital component to make the campaign accessible to the online world," concluded Merrill.
Recent Creative Media Blog Articles
-
Fashion, Food And Street-Legal Drugs May 20, 4:06 p.m.
In Amsterdam, a spring fashion lookbook was transformed into an extreme cookbook, full of recipes using ...
-
Car Paint, Heal Thyself May 13, 2:40 p.m.
Nissan has developed self-healing paint, a technology that renders a car scratch-proof. Does this spell the ...
-
Mail A Letter -- It Could Save A Life May 6, 3:24 p.m.
New technology, like social networks, not only reconnects old friends and relatives but sheds light on ...
-
A&W Restaurant's Social Media Moves: Locked Out Of LinkedIn, Rebounds With Vine April 29, 3:43 p.m.
A&W Restaurants is jumping headfirst into social media with the help of its mascot, Rooty The ...
-
A Campaign That Uses Its Noodle, Literally April 22, 4:55 p.m.
Nothing beats indulging in various ethnic cuisines while on vacation but what to do when a ...
-
Look Up: Agency Transforms Water Tower Into Art Projector April 15, 4:39 p.m.
Rusty, the 100-year-old water tower that resides on the roof of Carmichael Lynch in Minneapolis, received ...
-
The Latest Impulse Buy: A Car? April 8, 3:14 p.m.
When I think of impulse buys, I think of the candy section at the grocery store ...
-
Ketchup Art Marks Condiment Brand's 50th Anniversary April 1, 4:37 p.m.
We’ve all heard the term “playing with your food” -- but what about playing with your ...
-
Driving Dogs Continue To Drive Adoptions In New Zealand March 18, 4:33 p.m.
A New Zealand campaign launched in December continues to encourage the practice of adopting shelter dogs. ...
-
Hospital Targets Doctors With DM Poster Of The Hippocratic Oath March 11, 3:59 p.m.
The University of Colorado Hospital and its agency, Cactus, launched a print series three years ago, ...
Be the first to comment on "ACTIVATE Promotes Active Lifestyle With Bicycle-Powered Vending Machines"
Leave a Comment