General Sentiment Matches Viewers To Fave TV Brands
Media research company General Sentiment is offering analysis to TV marketers which match viewers with TV brands they talk about. The Jericho, N.Y.-based company says with social analytics, its TV Brand Match technology can match product brands for any TV network or program. Greg Artzt, CEO of General Sentiment, states: "Understanding the size or demographics of a television audience is only half the battle. The other half is understanding what these viewers actually care about."
The company says its technology starts by choosing either a network and corresponding television show or an industry, brand and product. Then it can view possible matches based on recommendations for a show or brand based on fans' common interests and online activity.
General Sentiment says that historically, the benchmark for determining the reach and cost for these ad spots has been controlled for decades by Nielsen.
"The only products in the industry that come close to General Sentiment's TV Brand Match are survey-based studies like Simmons and MRI, which have been around for decades. But that's history .... It's too slow, too expensive and too small a sample," said Artzt.
Recent MediaDailyNews Articles
-
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ... -
Clear Channel Outdoor Unveils Consumer Networks May 20, 5:23 p.m.
Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with ... -
Digital TV Video Biz Is Booming May 20, 4:10 p.m.
As traditional TV platforms project small gains in their $70 billion business, new digital TV video ... -
Initiative Wins Amazon's Global Media Account May 20, 3:09 p.m.
Interpublic Group’s Initiative has won global media duties for e-Commerce giant Amazon.com after a review.The company’s ... -
Mars Contract Suit Against Y&R Continues May 20, 11:56 a.m.
A New York judge has denied a request by WPP’s Y&R to toss out a breach ... -
Sony Debuts Marketing Campaign For 4K TV Sets May 20, 11:50 a.m.
While U.S. TV programming networks are not close to transitioning to the new 4K TV technology, ... -
Dish TV Expands On-Demand May 20, 11:19 a.m.
Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, ... -
Former IPG Exec Pahade Named Poptent CEO May 20, 7:30 a.m.
Nick Pahade, the former North American CEO of Interpublic Group’s Initiative, has been appointed CEO of ... -
Traditional Radio Revs Flat, Digital Revs Up 9% May 19, 4:26 p.m.
Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from ... -
Original 'Voice' Judges Return May 17, 5:41 p.m.
The original quartet of coaches for “The Voice” will return for the fifth season this fall. ...
Be the first to comment on "General Sentiment Matches Viewers To Fave TV Brands"
Leave a Comment