BizViz Internet Analytics and I/PRO plan to jointly develop and market an enhanced BPA Interactive Audit by I/PRO that will contain all the present I/PRO volumetric reporting, along with business
audience demographics provided by BizViz. "The combination of I/PRO's trusted site traffic reports with BizViz audience demographics will provide advertisers and their agencies with real insight
into the online audiences provided by different sites, as well as give publishers a new ability to differentiate their online products based on the quality of their traffic," said Stephen Lee, CEO
of BizViz. The new product is currently undergoing beta testing, and is scheduled for commercial release in January 2004.
