A case study for the hospitality industry describes how HeBS Digital used Google AdWords to achieve consistent return on investment of more than 1,000% for many of its clients. The campaign relied
solely on hotel name searches and not only yielded an increase in revenue of up to 1600% in one case, but also lowered the cost per click for all three cases in the study using Adobe SearchCenter+ and
introducing bid rules at the midpoint.
Read the whole story at Hospitality.net »