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Material Girl Inks Deal With No. 1 Global Vodka Brand
- Ad Age, Friday, August 19, 2011 11:30 AM
The Material Girl will kick off her new partnership with an international contest in which fans of the vodka brand can vie to become a dancer on her next tour. The competition is part of year two of Smirnoff's Nightlife Exchange Project, an ambitious global campaign that will seek to unite the globe for one big party this fall.
