• by Erik Sass , Staff Writer @eriksass1, August 19, 2011

18% of all time online is spent on social media, and the figure goes up to 32% among young adults... huge, especially considering that the total amount of time spent keeps going up.  Also, 23% of pages viewed are social media, and 42% of visits. (However, I would add that some recent data from GlobalWebIndex shows some measures of engagement on Facebook were stagnant or declining... this could be seasonal and transient, as there have been fluctuations in the past, but it could also be more significant... time will tell)