Fox Scores With NFL Pre-Season Game, 'Brother' Hangs In There
Ramping up some big fall-season sports programming -- and closing down some summer reality shows -- were the highlights on this mid Thursday in August.
Early Nielsen results show a NFL pre-season game between the Philadelphia Eagles and Pittsburgh Steelers gave Fox a moderately healthy 3.3 rating/10 share among 18-49 viewers, the best-rated program of the night.
CBS's strong summer reality effort, "Big Brother," took in a 3.0/5 -- down slightly from its preliminary numbers a week ago. A week ago, the show was also affected by the NFL -- partly due to local TV stations running NFL pre-season games.
Likewise, ABC witnessed some declines from its Thursday shows for the same reasons. "Wipeout" was flat at a 1.9/7; "Expedition Impossible" was down 20% to a 1.3/4; and "Rookie Blue" was off 14% to a 1.2/4.
Everything else was in repeats on the broadcast networks.
For the night, according to Nielsen, Fox preliminarily averaged among 18-49 viewers with a 3.0/9; CBS earned a 2.0/9; ABC scored a 1.5/5; Univision took a 1.3/4; NBC earned a 0.8/3; and CW finished at a 0.3/1. The Thursday before, CBS was on top in early results with a 2.3/7; Fox (without an NFL game) had a 2.1/7; followed by ABC at a 1.6/5; Univision with a 1.3/4; NBC at a 1.0/3; and CW with a 0.4/1.
Recent MediaDailyNews Articles
-
How Social Is Transforming TV May 21, 5:46 p.m.
Live from OMMA Video, Viacom Media Networks is unveiling its findings from “When Networks Network: TV ... -
Chicago Awards O'Hare Digital Signage Biz To Clear Channel Airports May 21, 4:30 p.m.
The Chicago City Council has awarded Clear Channel Airports a five-year contract, with the option for ... -
NDTV Challenges WPP, Tries To Revive Lawsuit In NY May 21, 4:26 p.m.
New Delhi Television is trying to revive its $1 billion lawsuit against Nielsen, WPP and a ... -
Horizon Taps Gambelli As Chief Investment Officer May 21, 4:18 p.m.
Former NBC senior advertising sales executive Marianne Gambelli has landed at Horizon Media as its executive ... -
Ad Council Raises Autism Awareness May 21, 3:41 p.m.
The Ad Council has partnered with Autism Speaks and two agencies, BBDONew York and LatinWorks, to ... -
CBS Scores Big Victory In 18-49 Demo May 21, 3:11 p.m.
Just two days before the finish of the TV season, CBS claims a major victory among ... -
TiVo Boosts Revs, Data Efforts May 21, 2:54 p.m.
TiVo made gains for its first-quarter revenue results with higher cable operator subscriptions.The time-shifting and technology ... -
Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move May 21, 8:07 a.m.
(Editor's Note: Posterscope denies it is backing ADstruc. A Clarification has been published here.) While ... -
Networks' Top Goal: Ad Dollars Trump Studio-Produced Shows May 21, 8:06 a.m.
With Netflix and Amazon writing hefty checks, it bears watching whether networks will increasingly pick up ... -
Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp May 20, 5:26 p.m.
Summer is a time of concerts and festivals and beach-going, all of which carry the attendant ...
Be the first to comment on "Fox Scores With NFL Pre-Season Game, 'Brother' Hangs In There"
Leave a Comment