great insights from Nielsen on social media and TV
by Erik Sass, Aug 20, 2011, 2:55 PM
Nina Stratt Lerner from Nielsen presented some great data from Nielsen's research on the connection between online buzz and TV viewership, which shouldallow TV broadcasters (and advertisers) to make predictive observations. One slide shows the volume of online buzz over the course of the TV season for four shows: Jersey Shore, The Bachelor, Modern Family, and Gossip Girl. For most of the shows there is a preliminary spike around the premiere, followed by slowly mounting buzz in mid-season, and then a big spike around the finale.