News Brief

California Fires Increases Traffic to News and Forest Sites

No suprise here, but Hitwise data found that fire, forest and news related websites have witnessed a huge increase in U.S. visits. The National Fire News website ( which provides news and information on fires throughout the United States, has witnessed an increase in U.S. visits of a huge 1937% visits between 10/23 and 10/27. Also, the Department of Transportation website ( has climbed up the ranks in the Government category, increasing it's marketshare of U.S. visits by 988%. On Sunday October 26th, the majority of traffic to The Dept. of Transportation - California website came from search engines (60%) and Government websites (11%). remains as the most popular weather site amongst U.S. Internet users.
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