Approva's new online campaign, I Love Control Freaks, sought to shine a cheeky light on what a Control Freak brings to a corporate environment - that is, a Control Freak is indispensable. The Web site, which is a cornerstone for the campaign, features loads of Control Freak-themed content like the "Official Control Freak eHandbook," "Should've Had a Control Freak" video series, and a Control Freak blog.