Jupiter Research Study Finds Overture Outscores Google

  • October 30, 2003
Jupiter Research released results from its latest report "Paid Listing Vendor Constellation: Ranking the Leaders" yesterday, which found that Overture outpaced Google with the best solution for paid listings, based on a strong feature set and the best management interface. "Large marketers typically work with three search engines, and many actively manage thousands of keywords," said Nate Elliott, Associate Analyst at Jupiter Research. "Because of their size and reputation, Google and Overture are dominating the paid search marketplace, with Overture narrowly winning the leading position for offering the best overall solution." Twelve to 15% of paid listings revenues come from marketers that control media budgets of $1 million or more. These large marketers buy large numbers of keywords (24% buy more than 1,000 keywords) and very actively manage those keywords (87% optimize their search marketing campaigns monthly or more frequently).
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