• by OMMA Magazine Writers , August 22, 2011

ASPCA's creative approach to develop brand awareness through apps via mobile and desktop channels successfully added thousands of new weekly connections to their constantly evolving network. While working with One to One Connect, ASPCA released a desktop application, allowing people to adopt a virtual pet (Screenmate) to live on their computer desktop. To engage the mobile audience, the app's goal was to provide a useful tool for current pet owners. The app displays a three-day forecast of the local weather, symbolized by a daily picture of a cat or dog either adopted or available for adoption from the ASPCA.