Integrated Online Campaign / Entertainment: Movies: EPIX / EPIX / The Long Khan
Is there a more passionate group out there than Trekkies? To promote The Captains, the new documentary in which William Shatner interviews all the actors who have helmed the famous vessels in the Star Trek fleet, Epix knew they had to speak a special version of geek. So to launch the film they created Shatner-Palooza, a three-city tour, along with a viral video contest built around Shatner's iconic yell at the end of 1982's Star Trek II: The Wrath of Khan. The resulting videos can be viewed at thelongkahn.com.