Integrated Online Campaign / Entertainment: News/Sports/Information: Hill Holliday / Major League Baseball / MLB Fan Cave
Hill Holliday created a digital platform that helped mlb engage with fans like never before. The wsj called it "part performance art, part social media stunt, part dude fantasy." The goal was to use digital technology to transform baseball from "America's favorite pastime" into a modern source of entertainment for the next generation to embrace. The results were all positive: those exposed to the campaign were 13% more likely to watch or attend an upcoming game, and there were gains of over 35,000 Facebook followers and 29,000 Twitter followers.