• by OMMA Magazine Writers , August 22, 2011

To help Oppenheimer promote its global/international funds, Euro RSCG employed a parallel "global" strategy online, with a consistent message and branding that spanned video, display, email and Twitter - all driving to an investment knowledge center. The campaign also utilized animated infographics and quizzes via QR codes to bring financial information to life. The extensive content featured in the campaign helped increase sales of Oppenheimer's global funds 34 percent from a year ago. And the globalizeyourthinking.com microsite has drawn more than 300,000 visits to date.