Integrated Online Campaign / Healthcare & Fitness: Mindshare Los Angeles / Pharmavite/ Nature Made / Nature Made 2011 WebMD Digital Partnership
Nature Made enlisted Mindshare Los Angeles to spearhead their "Nature Made 2011 WebMD Digital Partnership" campaign. The goal was to establish Nature Made as a trusted vitamins, minerals and supplements maker. Mindshare Los Angeles developed a multipoint campaign to rebrand the company. Nature Made began sponsoring WebMD's Vitamins & Supplements Lifestyle Guide and their Health Assessment Tool, gaining access to all of the site's users. The results were astounding and resulted in a 32 percent brand favorability life.
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
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