Integrated Online Campaign / Healthcare & Fitness: Mindshare Los Angeles / Pharmavite/ Nature Made / Nature Made 2011 WebMD Digital Partnership
Nature Made enlisted Mindshare Los Angeles to spearhead their "Nature Made 2011 WebMD Digital Partnership" campaign. The goal was to establish Nature Made as a trusted vitamins, minerals and supplements maker. Mindshare Los Angeles developed a multipoint campaign to rebrand the company. Nature Made began sponsoring WebMD's Vitamins & Supplements Lifestyle Guide and their Health Assessment Tool, gaining access to all of the site's users. The results were astounding and resulted in a 32 percent brand favorability life.