• by OMMA Magazine Writers , August 22, 2011

Hardee's went all out to celebrate its 50th anniversary. It targeted some of its key customers both new (young dudes in their 20s who live on fast food) and old (the Boomers and seniors who grew up eating it). There's one place where these groups meet (besides Hardees, of course): Facebook, where fans were encouraged to share pictures, videos and memories. To celebrate its birthday, the chain also offered a $50,000 giveaway on Facebook and $50 gift cards on Twitter.