Commentary

Integrated Online Campaign / Restaurants/Fast Food: space150 / Dairy Queen / Mini Blizzard Treatment

DQ

To drive awareness of Dairy Queen's new Mini Blizzard Treat, space150 sent a street team doing "Mini Treats" (or good deeds) across the country in (what else?) a Mini Cooper. The journey of the team lived across social media, and just as the real people the team came across got "Mini-Treatments," so too did the online audience have their chance to get treated. An online contest asked fans to submit videos of their own Mini Treats for a chance to win a Mini Cooper Countryman, just like the street team drove.

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