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Integrated Online Campaign / Technology & Web Services: TubeMogul / Symantec / Symantec Cloud Campaign

Symantec

The Symantec Cloud Campaign leveraged YouTube, Facebook, Twitter and Google SEM to generate leads among an audience responsible for building and securing cloud computing environments. Through a 1-2 punch, Symantec delivered informative online video commercials (via the platforms mentioned above) to drive prospects to download a critical white paper, which then created a series of activities/offers to determine lead qualification. The campaign resulted in over 100,000 views and thousands of qualified leads.

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